This Privacy Policy explains how Eternal Jewels ("Eternal Jewels," "we," "us," or "our") collects, uses, shares, and protects personal information when you visit our website, shop with us, contact us, interact with us on social media, or use any of our related services.

Summary Note: We respect your privacy and process personal data solely to fulfill your jewelry orders, enhance your shopping experience, and maintain secure e-commerce operations.

1. Information We Collect

We may collect personal information that you provide directly to us, including your name, email address, phone number, billing address, shipping address, order details, purchase history, payment-related information, ring size, jewelry preferences, wishlist items, product interests, gift recipient information, and messages or inquiries you send to us.

When you visit our website, we may also collect certain technical information automatically through our e-commerce platform (Shopify) and analytics tools. This includes your IP address, browser type, device information, pages viewed, products clicked or added to cart, referring campaign sources, general location information, cookies, and similar technologies.

We do not intentionally collect more personal information than we need to operate our business, process orders, provide customer support, and improve our services.

2. How We Use Your Information

We use personal information to:

• Process, confirm, ship, and deliver your jewelry orders.
• Provide dedicated customer service and manage returns, refunds, repairs, resizing, or warranty requests.
• Personalize your shopping experience and recommend tailored lab-grown diamond products.
• Send operational notifications, order tracking information, and opt-in promotional communications.
• Detect and prevent fraudulent transactions, protect website security, and enforce our site terms.
• Comply with legal, accounting, tax, customs, and regulatory requirements in Hong Kong and international shipping destinations.

3. Payment Information

When you make a purchase on Eternal Jewels, your payment information is collected and processed securely by third-party payment service providers (such as Shopify Payments, Stripe, or PayPal). We do not store or have direct access to your full credit card numbers on our own servers.

All transactions are encrypted using industry-standard Secure Sockets Layer (SSL) technology. Payment providers process your financial information according to their independent privacy and security policies.

4. Cookies and Tracking Technologies

We use cookies, web beacons, pixels, and similar tracking technologies to ensure essential store functionality (such as keeping items in your shopping cart), analyze site traffic, measure campaign performance, and customize marketing communications.

You can manage or disable cookies through your web browser settings at any time. Please note that disabling essential cookies may impact certain interactive features or the checkout process on our website.

5. How We Share Information & Third-Party Service Providers

We do not sell, rent, or trade your personal information for monetary consideration. However, to fulfill your orders and manage our e-commerce operations, we share necessary data with trusted third-party partners:

• E-Commerce Platform & Hosting: Shopify, which provides the underlying store platform and secure database infrastructure.
• Logistics & Courier Services: Express shipping partners (e.g., DHL, FedEx) to insure and deliver your packages.
• Payment Processors: Financial institutions handling credit card or digital wallet processing.
• Operational Tools: Email delivery systems, analytics services, fraud protection software, and professional advisers.
• Legal Compliance: Authorities or regulators when required by law, court order, or customs clearance procedures.

6. International Data Transfers

Eternal Jewels is based in Hong Kong SAR, and we serve international clients across the United States, Europe, Asia-Pacific, and other regions. Consequently, your personal information may be transferred to, processed, and stored in servers located in Hong Kong or other international jurisdictions where our service providers operate.

Privacy regulations in these regions may differ from those in your country of residence. Where international transfers occur, we take appropriate steps to ensure your data remains protected in accordance with this policy.

7. Data Retention

We retain your personal information only for as long as necessary to fulfill the operational purposes for which it was collected—including order processing, managing returns or warranty services, resolving disputes, and maintaining official tax and legal accounting records.

When personal data is no longer required, it is securely deleted, destroyed, or anonymized.

8. How We Protect Your Information

We implement administrative, technical, and physical security measures designed to protect your personal information against unauthorized access, loss, misuse, alteration, or disclosure. All transaction data transmitted across our platform is protected via SSL encryption.

However, no internet transmission or electronic storage method is 100% secure. You are responsible for maintaining the security of your account credentials and using secure internet networks.

9. Your Privacy Rights

Depending on your country or state of residence (including the European Union / UK under GDPR or California / US under state privacy laws), you may have the following rights regarding your personal data:

• Access & Data Portability: The right to request a copy of the personal information we hold about you.
• Correction: The right to request correction of inaccurate or incomplete data.
• Deletion: The right to request that we delete your personal information, subject to legal retention obligations.
• Marketing Opt-Out: The right to unsubscribe from promotional emails at any time using the 'unsubscribe' link or by contacting us.

To exercise any of these rights, please contact us at support@eternal-jewels.com. We may verify your identity before processing your request.

10. Children's Privacy

Our website and fine jewelry products are not directed to or intended for children under 13 years of age. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us immediately so we can remove it.

11. Third-Party Websites and Social Media

Our website may contain links to external websites, social media platforms (such as Instagram, Facebook, or Pinterest), or third-party tools. This Privacy Policy applies strictly to Eternal Jewels. We encourage you to review the privacy policies of any third-party platforms you visit.

12. Updates to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our business operations, technology, or legal requirements. Updated versions will be posted on this page with an updated effective date. This version was updated on 2026.7.22

Contact Us

If you have any questions or concerns regarding this Privacy Policy or how your data is handled, please contact our data privacy support team:

Eternal Jewels

Email: sales@eternal-jewels.com